Creativity drives innovation at Mattel

notes from Adobe Summit

I blog.  Therefore I conference.

It’s the nature of the beast – not that I’m complaining.  Going to so many conferences – as a speaker, an attendee, or with press credentials – I’ve seen many products come to market.

I get to hear about them months before they come out,  to see the ads run and be the cool mom who’s already played with that toy, to be the in-the-know friend who says you should wait an extra month because what’s coming out will blow your mind.

I was at Blogger Bash (#BBNYC) last month and saw many such products which you’ll hear about throughout the following months.

One product, however, made me squeal like a schoolgirl when I realized what was in front of me: the Fisher Price 4-in-1 Total Clean High Chair.

What’s so special about a high chair?  Every piece goes in the dishwasher.

You heard me.  Every.  Piece.  is dishwasher safe.  Just quickly and easily pull it apart and enjoy your baby while your dishwasher goes to town <insert cheesy ceremonial music>.

A First Look

I first heard of this high chair at Adobe #Summit2016 in Las Vegas.  Richard Dickson, President & COO at Mattel, gave a compelling keynote on inspiring experience through creativity.

I didn’t see a single blogger friend in the 10k+ attendees at Summit, but all of my blogger friends should see this keynote.

What Richard talked about – from the history of Mattel, to reinventing the image of Barbie, to inspiring a new generation while getting moms to like them just a little bit more… I was impressed.

Not in the sense that I’m now a die-hard ‘must buy everything Mattel’ fan – but impressed, and inspired, by the evolution of the brand and its offerings.

You Should Watch This

I could go on for hours recapping his 1/2 hour talk.  Instead, I’m going to put it here for you to view – it’s worth it.

Save the link and come back later if you don’t have time, but make the time.  What he has to say is important, and we should all be listening.

The #branding keynote every blogger should watch #Summit2016 Click To Tweet

* edited to add – Instead of sending you over to the Summit website, I’ve uploaded the video to YouTube.  You can still watch this and all other Summit sessions here.

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